There are many challenges that come from running a business. Running an online floristry business is no different. Now the specific challenges you face are based upon how your business model operates.
Perhaps your website is the front or customer facing portal and then you have a wholesaler that you can order the flowers from and they’ll deliver them for you.
You may not have that luxury, especially if your business is young and you have no prior relationship built with a wholesaler who will deliver for you. If that’s the case you’ll have to hold flower stock and have it delivered on a regular basis. Trouble is it is difficult to anticipate demand and there are many occasions when you haven’t sold stock and your flowers are sitting there and dying.
Most flowers once cut will last not more than 10 days. They are of course tricks and tips you can use to increase their life span.
Here are some ideas that you can use for those flowers that you haven’t managed to sell.
Use for Training Resources. If you have spare flowers that can be used, then you can use them to allow any trainee florists to experiment with. This way they get the much needed, hands on experience without worrying about damaging or costing the business money.
Donate to Charity. Think of all the people that could be cheered up with those left over flowers! You could take those flowers to hospitals, schools and even old people homes to brighten up their day. It has been proven in research that when an elderly person has something to care for and look after, they feel that they have some purpose. This creates happiness and a reason to get up in the morning. There are also of course many different charities that you could donate to.
No matter what you decide to do with your surplus stock of flowers, they will serve some greater purpose!